The Role of Advertising in Creating Awareness About Climate Change in Pindiga LGA, Gombe State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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- NGN 5000
Background of the Study
Climate change poses significant challenges to global sustainability, with impacts ranging from extreme weather events to food insecurity and health crises. In Nigeria, rural areas like Pindiga Local Government Area (LGA) in Gombe State are particularly vulnerable, as communities often rely on agriculture and natural resources for their livelihoods. Advertising has become an essential tool in raising awareness about climate change, educating communities about its causes, impacts, and the need for adaptation and mitigation measures.
Research by Nwankwo and Usman (2024) emphasizes the importance of culturally sensitive advertising in fostering public understanding of climate change. Visual storytelling, community engagement, and local language communication have proven effective in driving awareness and encouraging action. This study examines the role of advertising in creating climate change awareness in Pindiga LGA, focusing on its impact on knowledge, attitudes, and practices.
1.2 Statement of the Problem
Despite the growing threat of climate change, awareness and understanding of its causes and consequences remain low in rural areas like Pindiga LGA. Advertising campaigns aimed at promoting climate change awareness often face challenges such as limited reach, cultural resistance, and lack of relevance to local experiences.
Aliyu and Ahmed (2023) argue that poorly designed advertising strategies can lead to misinformation or apathy, undermining efforts to drive action. This study addresses the gap by evaluating the role of advertising in raising climate change awareness in Pindiga LGA, offering insights for more effective communication strategies.
1.3 Objectives of the Study
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To assess the effectiveness of advertising in raising awareness about climate change in Pindiga LGA.
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To analyze the role of culturally sensitive messaging in promoting climate change education.
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To identify challenges in implementing climate change-focused advertising campaigns in the region.
1.4 Research Questions
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How effective is advertising in raising climate change awareness in Pindiga LGA?
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What role does culturally sensitive messaging play in driving climate change education?
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What challenges are faced in implementing climate change-focused advertising campaigns?
1.5 Research Hypotheses
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Advertising significantly raises awareness about climate change in Pindiga LGA.
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Culturally sensitive messaging positively influences climate change education.
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Advertising campaigns on climate change face significant challenges in Pindiga LGA.
1.6 Significance of the Study
This study highlights the importance of advertising as a tool for climate change advocacy, providing actionable recommendations for designing impactful campaigns. It serves as a resource for environmental organizations, policymakers, and media practitioners seeking to promote climate change awareness in rural communities.
1.7 Scope and Limitations of the Study
The study is limited to Pindiga LGA, Gombe State, focusing on advertising's role in creating climate change awareness. The findings are region-specific and may not apply to other areas.
1.8 Operational Definition of Terms
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Advertising: Media-driven communication strategies aimed at promoting climate change awareness.
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Climate Change: Long-term changes in temperature, precipitation, and other atmospheric conditions caused by human activity.
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Awareness: The level of knowledge and understanding about climate change causes, impacts, and solutions.
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